Facebook for the Enterprise
Use the power of your company's social network to more effectively promote your brand, generate new business and find new employees.
Facebook is the internet's leading social utility. Connecting Facebook's 110 million users with an enterprise's core business applications can help both organizations and individuals capture the power of social networking to contribute to the business' bottom line.
Appirio's first Facebook product, MyFriends@Work, connects the sophisticated CRM capabilities of salesforce.com with the viral social networking capabilities of the Facebook Platform, giving users a powerful business tool to deepen customer relationships and assist with sales and marketing efforts.
But we think we're at the early stages of bringing Facebook into the enterprise. Here's what we see on the horizon:
- A Salesforce application that gives companies visibility and control to take full advantage of how their employees use Facebook
- Allow users to conduct casual business with work contacts over Facebook (e.g., send thank you notes, ask questions, make recommendations, transfer referrals, generate leads, promote events)
- Use your social network to find and attract great talent for your company (e.g., match friends to open jobs at your company, make a job referral)
- Connect Facebook activity to lead generation and closed business to maximize the impact of your Facebook marketing
Susan Campbell, from TMCnet put it this way: "Considering the increased use of Facebook in the office, leveraging its capability to actually drive performance rather than reduce productivity is certainly a positive thing that is likely to help drive deployment."
Learn more about Appirio's distinct approach to social networking in the enterprise.
