Starbucks

Cloud Story: Cloud Application Development

Business Need: Web and Facebook Presence Supporting National Campaign

Needed to build highly scalable web and Facebook presence to support national “pledge for service” campaign in 21 days

Appirio Solution: Force.com Sites, Force.com

Created interactive website (using Force.com Sites) for millions of potential volunteers to learn about program, search for 30,000+ volunteer opportunities (from HandsOn) and spread the word through social networks

Created Facebook application to engage 600,000+ Starbucks fans on Facebook

Results: 10M+ Users, Built in 21 Days

Entire application built in under 4 weeks to meet the deadline

Seamless application performance with millions of hours volunteered

Quote

“If I have another idea next month, with Appirio we can quickly assemble their team and get something built. It allows us to focus on the rest of our online strategy.”

- Chris Bruzzo
VP Digital Strategy and Content at Starbucks

In the News

Salesforce.com's cloud computing technology supports Starbucks "I'm In!" initiative to bring Americans together in pledging one million volunteer hours in response to President Obama's call for national service. Interactive "I'm In!" website implemented by Appirio in less than four weeks using Force.com Sites demonstrates the power and flexibility of the Force.com platform.
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