Avon

Cloud Story: Cloud Application Development

Business Need: Social Marketing and Recruiting

Need to encourage, manage and measure word of mouth referrals – Avon’s most important source of new business

Use Facebook to engage rep community and suggest friends who would be interested in special offers from Avon

Appirio Solution: Force.com, Facebook

Facebook application powered by Force.com and Appirio’s Cloud Connectors

Customized Facebook application, registration site on Force.com sites, campaign managed in Salesforce

Results: Increased engagement with >10,000 mark reps

>10,000 existing Avon "mark." reps invited to install the application, over 1,000 active users

Results indicate 2X higher level of engagement than typical email-based marketing campaign

Quote

“Appirio is our partner who built our Facebook application... It’s called mark.book, and it’s an online tool for the vast network of our .mark representatives to boost their business. It’s a new way to generate sales.”

- Annemarie Frank
Director of Digital & Strategic Alliances at Avon

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