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CIO's Guide to On-Demand

Monday, December 08, 2008

Force.com for Google App Engine: Apps "Native" to a Cloud Community

Ryan Nichols

Salesforce.com made two fantastic announcements today at their CloudForce event in New York. The first is Force.com for Google App Engine (demonstrated on stage by Marc Benioff and our own Narinder Singh using an extension of our work with Harrah's). The second is Force.com Checkout for native apps (Appirio Adoption Accelerator is one of the 19 apps in the pilot). These announcements illustrate two important elements of Salesforce's platform strategy: "Connecting the cloud" and "Go Native." We think Salesforce is uniquely positioned to bring these two concepts together into a powerful platform. Here's what we mean:

1. Force.com for Google App Engine is a natural extension of Salesforce's strategy to “Connect the Cloud.” We’ve already talked about why we’re so excited about Salesforce’s recent partnership with Amazon and Facebook, and the deepening relationship with Google. If you've been reading this blog or following Appirio's own news over the last year, it's clear we share Salesforce’s vision of “connecting the cloud.” (And we’re flattered that Salesforce has adopted our term so enthusiastically!). Today's integration with Google App Engine takes that idea to the next level-- highly scalable, consumer-focused web applications built on App Engine fully integrated with Force.com.

2. Force.com checkout is a natural extension of Salesforce's strategy to encourage "Native" Apps. Salesforce rightly argues that there’s something unique about applications that run entirely on Force.com. Force.com is a powerful, trusted platform, and there’s a confidence that customers can have in applications that rely on that technology. That’s why Appirio has built dozens of custom applications for our customers entirely on Force.com, offers several 100% native apps, and strives to have all of our products that interact with Salesforce run native functionality.

Here's the power of the Salesforce platform strategy: Salesforce customers can now have the best of both worlds. Salesforce is combining the strengths of multiple, complementary, on-demand platforms, delivered through applications that customers can trust.

Here's why this is so remarkable: there are many types of applications that Salesforce is very good at supporting. There are other applications for Salesforce customers that wouldn't be effective to build entirely on Force.com. Salesforce.com recognizes this, and partners with Google, Amazon, and Facebook to create a "virtual platform" for the entire industry. This is game changing - and should scare the daylights out of the old big four of Microsoft, Oracle, SAP, and IBM.

Each of these on-demand platforms have different and complementary strengths:
  • Force.com excels at modeling business processes, workflow and UI
  • Google excels at scalable, consumer-focused applications that extend its strengths in communication, collaboration, search, and advertising
  • Amazon excels at highly scalable low-level computing power and storage
  • Facebook excels at viral applications that leverage a user’s social graph and its community of 120M+ participants
Salesforce knows this--they formed these partnerships to differentiate from the isolation of legacy "platforms." Salesforce customers know this—that’s why they are eager to use applications that bring together the best of multiple platforms. Just look at the number one app on Appexchange (Appirio’s Calendar Sync for Google Apps) as well as 5 of the other top 10 on Appexchange. These solutions draw on the capabilities of the Salesforce, Google, AND Amazon platforms. That’s what customers want and need, and Salesforce is in a unique position to deliver on this promise.

After all, there is still a huge difference between an AppExchange application that largely runs on a server under my desk (of course, not native) and a Force.com application like Appirio Calendar Sync that runs certain intense computations on Amazon's EC2 or Google's App Engine. One is running on a set of trusted platforms, the other is not. There is real value in Salesforce working with partners to build stable connections with trusted on-demand platforms, and recognizing applications that take advantage of these platforms in a way that customers can have confidence in.

Today's announcement of integration between Google App Engine and Force.com enables a new class of applications that are "native" to a community of trusted cloud providers. And at the end of the day this will be one of the key ways Salesforce will distinguish its own on-demand platform from that of Microsoft…. Look for an upcoming blog post on "Microsoft—is it lonely up there in your Azure cloud?”

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Monday, November 03, 2008

Force.com Sites Unleased !

Narinder Singh
In today's keynote and as reported recently, salesforce.com released the capability to create and run web based apps available to those outside of your company. There were a ton of cool demonstrations shown today and we built many of them (Harrah's, Facebook). We'll highlight those in our Dreamforce Central Blog, but we want to focus on a more subtle point - the rate of innovation and the pace at which it impacts customers.

1. The high rate of innovation of salesforce.com (and other cloud providers) - Two years ago it was Apex code, that allowed real business logic; last year it was Visual Force, that allowed full control over the user experience; this year they announce salesforce sites; allowing you take your apps and expose part or all of them to web users. No enterprise software vendor has come close to matching this pace over the same period of time.

2. The rate at which innovations actually impact customers - In typical on-premise software, even cool new things will require a generation to get into the hands of customers. Already 11 million of Apex Code and more than 50,000 Visual Force pages have been written by salesforce.com customers. We have used both with more than 50 enterprise customers in mission critical apps.

The fact that these two factors can occur while reducing overall IT costs at first glance seems like black magic. But this is in fact the ultimate testament to how different cloud computing is from old world and how far Microsoft, SAP, Oracle and others have to come. You can get started with trying out salesforce and getting started with a trial of all of this in 60 seconds.

How long will it take the others to match that? We have always been fans of cloud computing, but even I sit back stunned at how far the gap is between the old world and the new

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Friday, October 31, 2008

The Time for Choice Approaches

Narinder Singh

Next week will be an important one in deciding our collective future. The impact of our choices next week on businesses will be fundamental. The Economist described that "the current economic malaise will increase the pressure on companies to become more efficient. More has to be done with less...it will also profoundly change the way people work".

The election? No-- Dreamforce, of course! The run up of announcements from Amazon, Rackspace, and now Microsoft; as well as the recent explosion of press and analyst coverage (including a 14 page article in the print version of the Economist ) have more than whet the appetite for the main event. Dreamforce, a celebration of success of the on-demand model and a foreshadowing of the future of SaaS, PaaS, Cloud Computing, is arguably the premier industry event (and the Foo Fighters are playing).

They say that the necessity is the mother of invention. So with an economy in turmoil and technology more important to businesses than ever, the prerequisites have been met. There is growing sense across leaders in the industry that traditional enterprise software is the new mainframe - a legacy that must be overcome or minimally partitioned off. In Microsoft's own announcements, Ray Ozzie passionately described, "Its (cloud computing) a transformation of our strategy." He then went on to acknowledge that the fire of innovation was driven by others: "I'd like to tip my hat to Jeff Bezos and Amazon. Across the industry, all of us will stand on their shoulders."

Whether they can become true agents of change, or if Microsoft Azure will suffer the same fate as SAP and Oracle's lackluster cloud computing strategies remains to be seen. Regardless of which outcome you predict (we think Chevron or BP just as likely to lead the green revolution) the fact is that even Microsoft is admitting the game has completely changed.

So now we come to Dreamforce - it's like the season premier for a new age in the industry (think Lost meets 24 plus American Idol) . Salesforce.com has been the pioneer in this space for the last nine years. What will they do next? We'll just say that it will be a combination of high impact innovations - the importance of which will be most appreciated by those already on the journey to the cloud. We also expect a few ripples in time to provide a glimpse of the future. Its fitting that Malcom Gladwell, the author of "Tipping Point" is one of the keynote speakers. Because we are experiencing one right now.

For those who will be there, and those that can't, we have the guide to helping you get the most out of these important moments in the history of enterprise computing - Appirio's own Dreamforce Central. Get the insiders view of whats happening on the ground at the conference - live blogs and insider commentary, twitters , instant pictures from the floor , a crazy server art exhibit , the private event for industry luminaries and much more. Whether you are in San Francisco and want the "backstage pass" or you're remote and looking to get more than just the announcements, this will be your Hitchhikers Guide to Dreamforce .

If you are coming, come see us in one of 20+ sessions Appirio and our customers are presenting in and come by our booth (#487). Mention that the blog brought you there and get ready for your own special gift....

---What's the image above all about? Find out now!---

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